Good Juice

A California farm-to-bottle cold-pressed juice brand launched in 2020 - Good Juice is just that; Simple ingredients that are - as the name suggests: just juice.

About The Project

Good is a top-tier, all organic, grown and produced locally with the simplest ingredients, and is all about a single thing. Good juice.

Our mission with the brand, packaging design and rollout across social and media was to portray the simple, single proposition succinctly and stylishly. We found that so many of the juice brands in-market had overly complicated branding and labels, despite their stripped back ingredients list, and we designed something to absolutely cut through the clutter, and more than just be seen - be focussed on, on the shelf and in the refrigerator.

The solution was to strip back, use just a few soft, approachable colors and bring all the skus into line - pleasing to the eye and really calling out the fact that you’re about to drink straight juice and nothing else.